get your covering letter noticed

Stand out from the crowd – how to get your covering letter noticed

Did you know that on average an employer only spends around four seconds looking at your covering letter before deciding if to take your job application further? Scary eh? So what exactly can you do to stand out from the crowd and get your job application noticed?

Many employers and recruiters have heralded the end of the covering letter. I agree with this to some extent as the majority of covering letters all seem to be pretty much identical to the last one. But if a vacancy asks for a covering letter then it’s a required part of the application process and you’d be unwise to ignore it.

Here’s a few of my do’s and don’ts when it comes to creating covering letters that really add value to an application:

  • Do:
    Provide a covering letter if the employer specifically asks for one
  • Use the job advert and specification to highlight why your skills and experience matches the vacancy in short paragraphs
  • Detail why this vacancy is of interest to you and why you think you’d be a good fit for the role
  • Briefly mention similar roles for other companies to pique their interest so they’ll pay more attention to the experience on your CV
  • Ensure that the layout is neat, written in paragraphs and proof-read before you submit your application. There’s nothing worse than a badly written covering letter full of grammatical areas or spelling mistakes.
  • Don’t:
    Download a generic covering letter from the web – these templates won’t give the employer the extra information they’re looking for and they’ll probably spot a downloaded template a mile off.
  • Ramble on for several pages. Use short, succinct paragraphs to convey the information you really want them to read without over-facing them with page after page of copy. In my opinion, the ideal length of a covering letter is around 400 words.
  • Mention money or salary. If the employer thinks that you’re only interested in the job because of the attractive bonus scheme or pay packet then they’re unlikely to progress your application much further.
  • Forget to add your contact details! Although this information should be on your CV, having them on the top of a covering letter makes it easier for the employer to quickly find the details they need.

For more helpful tips and tools to get your application to the top of the pile, contact us on 01782 338787 or via email at office@appointmentspersonnel.co.uk for some free professional advice

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Emma Bonfiglio

About the author, Emma Bonfiglio

Managing Director at Appointments, Emma has spent 15 years building up a stellar reputation for commercial recruitment excellence across a variety of industries and sectors. There’s no staffing challenge Emma hasn’t encountered and her insight into the recruitment landscape has assisted countless clients achieve their goals over the years.


Specialising in the legislative and procedural side of business operations and through her extensive knowledge and continual training, Emma has a wealth of legal and contractual recruitment knowledge to help advise and support organisations of any size and in any industry.