Creating the perfect job advert can be tricky, but its 100% necessary that you get it right if you want to attract good quality candidates to your vacancy.
You’d be surprised at just how many businesses spend hours upon hours creating an attention-grabbing job advert, but fail to address the key items that jobseekers need to make an informed decision on whether or not to apply.
Follow our simple template for the perfect job advert to ensure you address the key elements candidates look for and build it up from there.
Clear job title
Candidates won’t be able to apply for your position if they can’t find your advert, so it’s essential that you start your job advert with a concise title so that the vacancy appears on job board searches.
Quirky or humorous titles like ‘SEO Ninja’ are sure to grab attention, but what’s the point if our job advert won’t show up in a search?
Although money isn’t everything when it comes to career choices, we’ve still all got bills to pay and candidates do expect to see a ball park figure attached to a job advert.
Statistics have shown that job adverts that have ‘salary negotiable upon experience’ receive as many as 20% less applications as those that give a clear pay bracket, so consider this when creating your advert.
A must for any job advert, candidates often narrow down their job search to specific areas where they are able or willing to travel to. Be as precise as possible when it comes to adding a location and if you feel it might help a candidate’s decision-making process, mention public transport links or parking arrangements.
The way that we work in the UK has changed significantly over the past few years, with shift work, flexi-time and part -time work being a popular choice for many potential employees.
Stating part or full-time on your job advert doesn’t quite cut it anymore, as many businesses start work at different times. Likewise, part-time can mean anything less than your standard 39 hours a week so be sure to be specific on days and hours of work.
About the company
By far the most frequently under-utilised part of any job advert is the ‘about us’ section. With so many employment opportunities available, candidates really can pick and choose where they’d rather work.
Use this section to discuss your company culture, reputation and any perks or benefits attached to the role to attract prospective employees to the role.
Clear job description
Jobseekers need the job advert to details exactly what the role entails before making the decision to apply.
Make your job description clear, concise and easy to understand and you’ll be far more likely to attract candidates with relevant skills and experience to the position. Bullet points are an excellent way of conveying responsibilities whilst being easy to digest so utilise them for maximum impact.
Qualifications and experience
If your 100% certain that you wouldn’t consider a candidate that didn’t have certain qualifications or experience, then make sure you make it clear in your advert that they are necessary attributes in order to be considered for the role.
One of the most wanted elements of a new job is career progression. Candidates want to find a role that they can make their own and the opportunity to advance within the ranks of a company.
If you offer any training or career development opportunities, be sure to highlight them in your job advert.