When launched in 2012, Carrot Insurance had two goals – to make the experience of car insurance more rewarding for our customers, and to make the roads a safer place for young drivers.
Through the use of intelligent ‘i-box’ telematics technology Carrot created New Driver, a product which enables drivers with less than two years’ experience to have an affordable insurance policy with the added benefit of earning back a percentage of their premium throughout the year in cash rewards.
In 2015, Carrot built upon the success of New Driver to launch Better Driver, an app-based insurance policy offered to drivers with over two years of road experience and have earned a no claims discount. The advantage of the product being the ability to earn weekly treats for a positive driving score.
Telematics is a rapidly growing sector of the insurance market, allowing younger drivers the chance to get out on the road without the sky-high costs that often come with ‘regular’ insurance policies.
You’ll also have the chance to be part of something genuninely worthwhile and with a true social purpose. Amongst the many awards collected since launch, Carrot picked up the 2015 Prince Michael International Road Safety Award for demonstrating its success in reducing accidents amongst young drivers by 42%.