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Feb 02, 2021
7 expert LinkedIn tips to get your CV noticed

When you’re not on the look-out for a new job, it can be easy to neglect your LinkedIn profile. But what many of us don’t realise is that companies and recruiters are continuously searching for candidates just like you for what might be your dream job.


We’re all guilty of putting LinkedIn on the bottom of our list of priorities, but with 86% of employers using the social media platform to find and engage with prospective new employees, it could be the best time investment you’ll make this year.


So show LinkedIn some love, you never know where it might lead.


We’ve skipped the basics because everyone has a LinkedIn profile, right? So here’s a few expert tips to give your LinkedIn account some polish – and get ready to start attracting employers who you’ll definitely want to get to know better.


Custom URL’s


It’s much easier to publicize your profile and make your profile memorable with a customised URL. LinkedIn automatically assigns you a URL made up of random numbers and letters, but ideally you want something a little more personal (such as linkedin.com/yourname).


Luckily for those among us that aren’t LinkedIn experts this is really easy to do. On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.


And voila! You have a custom URL!


Time for your close up


It’s not a passport photo, so now might be the time to ditch the ‘scared stiff’ pic on your profile. Yes, LinkedIn is a professional network, but that doesn’t mean that you have to don the standard white shirt and smile meekly at the camera. Take a look at some of the professionals in your dream company, see how approachable they look? Well that’s what you’re aiming for. And if you can show yourself in action (say if you’re a designer or carry out presentations on a regular basis) then upload away!


Some of the best photos I’ve come across show energy, passion and charisma so if you can, convey your enthusiasm in your profile photo.


Ditch that boring headline


Who says that your headline has to be your company and job title? Use this area to showcase ‘why I’m different’ and what specific talents, skills and experience you have that sets you apart from the competition.


Make it succinct and to the point though, don’t drone on or you’ll risk losing the attention of the reader.


Give buzzwords the push


There’s nothing more annoying than buzzwords – they’re the online equivalent of office jargon and grace the profiles of virtually every mediocre candidate on LinkedIn. If you’re guilty of overusing words like innovative, driven, motivated and organised then it’s time for a cull.


Get creative and inject some original personality into your profile without relying on the same boring buzzwords that everyone else does.


Think of your profile like an online CV


Your CV should highlight your skills and accomplishments, and your LinkedIn profile is no different. Make sure you completely fill in your experience section and use bullet points to illustrate what you did, how well you did it and the fantastic impact it had for that particular business.


Don’t think of this section as a list of your duties, rather a snapshot of your achievements.


Join groups relevant to your expertise


By joining some of the thousands of groups on LinkedIn, you’ll not only show that your engaged and interested in your industry or discipline, but you’ll be amazed at what these collections of like-minded individuals can do for your career.


If you are seeking a new challenge, joining a group will instantly connect you to others in your field and new opportunities are constantly being shared – you might even come across a role that you’ve never considered before.


Think of groups as a continuous online networking event, join in and you’ll reap the rewards.


Get found easily


I know I said I’d stay away from the basics, but you would be amazed at how many people forget to add their contact information to their LinkedIn profiles and then complain the network isn’t doing anything for them.


Don’t forget to add your email address (or blog, or Twitter handle, or anywhere else you’d like to be found) to the contact information section of your resume. You’d be surprised how many people leave this off!



Want more help to get your LinkedIn profile working for you, sign up to our LinkedIn webinarFor help finding your next dream role contact out team of recruitment experts.

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Regular performance reviews: Improve the overall performance of your team members Help you to identify the areas you need to improve. By looking at the work of your team over an extended period of time you will find solutions to help them improve in those areas Increase engagement of employees, which will lead to happier employees and better employee retention Regular performance reviews help employees to get a better understanding of how their position contributes to company goals and helps them feel more invested in the success of the organisation. Help you identify training needs and plan further professional development Identify employees who may be ready to take on additional responsibilities and opportunities for promotion Plan your professional development for the coming year Regular performance evaluations help you identify areas where team members need additional training. It also gives you the opportunity to identify whether team members are interested in specific types of professional development opportunities that could improve their performance. By investing in training to improve your team’s performance, you increase their engagement and loyalty to the company. Improve engagement loyalty By setting aside time annually for a one-on-one conversation with each person you manage, you can strengthen your relationship with them. It gives you the opportunity to praise their efforts, reward them for their hard work and dedication and listen to any concerns or complaints they may have. This regular communication helps your team members feel their opinion matters and that their company is invested in their growth. Increasing engagement can have a positive impact on retention and performance. Identify opportunities for promotion Meeting with employees regularly helps you better understand their strengths and weaknesses as well as their specific interests, which can help you identify promotional opportunities they may be suited for. How to conduct an annual performance review Research shows they have lots of benefits for you and your employees, so here we share the basic steps to take to carry out your reviews: – Start to prepare for the review Start by reviewing the employee’s performance review from the previous year and any mid-year check-ins that you may have conducted. Review the employee’s self-assessment as well as any notes you made throughout the year about their performance. Make note of specific progress they made towards goals, accomplishments, areas where they exceeded your expectations, additional responsibilities they took on, challenges they encountered and any areas where they need to further develop and improve their performance. Also, make a note of any specific information you want to share during the performance review, perhaps giving an update on how the company’s doing, plans for the future and feedback on how the team is helping to deliver the company’s plans. – Discuss the evaluation with the employee in advance Before beginning the review process, let the employee know about the review, tell them how you will be assessing their performance and what their role will be in the process. Ask them to complete their self-evaluation. Speak to your HR team about any paperwork you should be using to evaluate performance and record future training needs. A good approach is to get employees to give written feedback in their own words to assess how well they think they are doing. This can be done through a questionnaire on aspects such as an employee’s contribution to the team, role development and effectiveness. Your team members will approach this in different ways. Some employees will be very positive and may tend to enhance their ratings through self-promotion or ingratiation, others may underplay their achievements. – Write the review Next, write the employee’s review. You can use bullet points if you prefer. However, it’s important to use clear and concise language and provide examples of their strengths and opportunities for improvement. Include specific examples of successes to praise their hard work and position any challenges or shortfalls as opportunities for growth. Make sure the feedback you give is positive, constructive and actionable, where ever possible, so they can start working on making improvements right away. – Always prepare conversations in advance Always take time to prepare for the one-on-one conversation with the employee. By preparing in advance and making note of key messages you want to talk about, you can feel confident that you won’t miss any opportunities for feedback and improvement. The most important step in the annual performance review process is the one-on-one conversation you have after preparing the review. Taking the time to prepare for this conversation will help you make sure it’s productive and runs smoothly. Take some time to consider what you want to communicate and what feedback you would like from the employee. Plan to review the employee’s accomplishments, strengths and areas they can improve. Plan to discuss their interests, goals and what training they may need to reach those goals. Plan how much time you will need to have the conversation and where is a good place to do the review. – Review the performance evaluation with the employee Meet one-on-one with the employee, reviewing successes since you last spoke and identifying specific results they achieved for the organisation. Discuss any obstacles they may have encountered and what they can do to overcome them to improve their performance in the future. What goals can they work on over the next year? Goals should be SMART – Specific, Measurable, Achievable, Realistic and Time-bound. It’s a good idea to set some short term and well as longer term goals. To set objectives: Identify key areas of responsibility – think about particular priorities for the coming period. Consider what result is realistic to achieve for each area of responsibility during the review period. Think about how to measure achievement of an objective and then set standards based on quality, cost and deadlines. – Document throughout the year To make a performance most effective, it’s best to document positive and negative events throughout the year. This makes it easier for you to give a thorough evaluation that examines your employee’s performance throughout the entire review period, with specific examples. It also makes it easier for you to make notes of accomplishments and obstacles when you’re preparing the review. – Get feedback from colleagues Request feedback from other managers and co-workers who worked closely with the employee during the review period. The review needs to be balanced, and you should avoid bias with employees that you naturally get on with more than others. Getting feedback from others will help you get a balanced view of how well the employee works with all team members with examples. – Consider giving the employee their review in advance If there is a form you fill out as part of the evaluation or if you have a written document detailing their performance, consider giving it to the employee before meeting them in person. This will give them the opportunity to review and process the evaluation in advance before having a conversation with you. This will help make the conversation go more smoothly and be more productive. We provide examples of forms you can use in our Performance Review Toolkit. – Focus on accomplishments and growth The majority of the conversation should focus on the positive aspects of the employee’s performance and their accomplishments, as this will motivate the employee and make them feel rewarded for their efforts. If you’re meeting with an employee who consistently performs above-average, the discussion should centre on steps they can take to grow professionally and further improve their performance. – Encourage the employee to talk The best reviews are those in which the employee spends a large portion of the conversation talking. Encourage them to talk by asking lots of questions. Question about what they expect to be most challenging, what they hope to accomplish in the coming year and what you could do to be a better manager will encourage them to talk about their aspiration and how you can work better together. – Reward and recognition Discussing pay and performance in the same conversation as your performance review can compromise honesty, company culture, and the ability to grow. That’s why it’s becoming more popular to separate performance reviews from conversations that lead to pay or promotion decisions. By separating the two and having an alternative framework for determining pay, companies can maintain a pay-for-performance culture without sacrificing opportunities for employee development. However, if you do discuss pay as part of your review, remember there are other rewards that you can offer employees, particularly in an environment where companies are struggling to manage spiralling costs. You may want to think about giving a low cost reward. Remember to consider the tastes, and values of the person you’re recognising when deciding which low cost reward will deliver the highest impact. Here are some examples used by other companies: Buy them breakfast, surprise employees with pastries, or a breakfast bap in the morning as a gesture of appreciation. Give away company merchandise such as water bottles. Provide educational rewards, for example sending them on a course lets employees know you’re invested in their long-term success and continual development. Boost mood with plants – plants in a office also help increase productivity and happiness. Buy new office equipment, upgrading their lap top or providing an ergonomic keyboard and mousepad are easy and low cost. Recent surveys have indicated that people are seeking other work-life balance benefits from their employees too and these can help offset restrictions on pay increases. Download our salary guide from the toolkit for some alternative options to pay reward such as hybrid working. Use the guide to compare how competitive your salaries are in the local areas of Staffordshire and Cheshire. – Follow up Plan to check in with the employee at a later time to see if they have questions or want to discuss further. Follow-up conversations also give you the opportunity to check on the employee’s progress working towards goals. Share notes from the review with your employee after the review, so they have a copy to review before next year’s review too. Although Annual Performance reviews are a really valuable tool for managers, they shouldn’t be used instead of more regular conversations, catch ups and reviews with your employees. There’s good evidence that shows it helps to give frequent and immediate feedback throughout the year to keep your employees engaged and striving to improve their performance. Top Tips Do… Take notes on performance throughout the year – it’ll make it easier Prepare notes for the review and what you’re going to say Focus on being positive Try making negatives into areas to improve Choose a suitable place with no interruptions Get employees to review themselves Listen and show you’re listening to the employee Share the review notes beforehand, so there are no surprises Get feedback from others for a balanced view Ask lots of questions to encourage the employee to talk Be responsive Recognise your own blind spots and prejudices Make new objectives during the review Share notes of the discussion after the review Don’t… Focus entirely on the negative Don’t associate constructive feedback with specific individuals Don’t spring the meeting on your employee Don’t interrupt or show impatience Don’t take over the discussion, it’s a conversation not a dictation Forget to follow up More Support If you’re planning reviews, use our Performance Review Toolkit to help you prepare. 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