We are looking for a commercially driven and customer-focused UK B2B Sales Account Manager to join our Sales team. This role is ideal for someone with proven experience in B2B sales or account management who enjoys building strong relationships, delivering sales growth, and promoting both products and value-add services across the UK market.

A little bit about the role

Sales & Account Management

• Manage and grow existing B2B accounts through proactive outreach via phone, email, and digital platforms.

• Respond to inbound customer enquiries promptly and professionally.

• Promote the full range of products, accessories, and value-add services (VAS) including grading, custom packaging, and pre-configuration.

• Negotiate pricing, upsell product ranges, and build orders to maximise revenue.

• Monitor and drive customer sales performance against agreed KPIs.

• Promote digital sales tools to enhance customer engagement.

• Conduct customer visits and represent the company at UK exhibitions and industry events.

Business Development

• Identify, win, and onboard new B2B business opportunities across the UK.

• Conduct market research and due diligence on prospective customers.

• Present bespoke commercial offers, including accessory and VAS bundles tailored to customer needs.

• Champion the brand across all interactions with prospective customers and partners.

Team & Communication

• Contribute to a collaborative and high-performing sales culture.

• Engage constructively in team meetings and knowledge sharing.

• Support colleagues by covering accounts during absence and contributing to shared goals.

• Represent the company with integrity and professionalism.

• Provide detailed product and accessory knowledge to support customer decision-making.

Sales Operations & Administration

• Develop tailored customer profiles and commercial proposals using market and CRM insights.

• Support forecasting, sales reporting, and preparation of deal packs.

• Monitor delivery schedules and proactively communicate with customers regarding shipments.

• Process sales orders accurately, raise job cards, and liaise with Warehouse and Purchasing teams as required.

Key Performance Indicators

• Achievement of monthly and B2B sales margin targets.

• Growth of sales within existing accounts.

• Acquisition of new UK B2B customers.

• Increase in accessory and VAS uptake per customer.

• High levels of customer satisfaction and retention.

• Accurate and timely CRM updates.

• Efficient response to enquiries and fulfilment accuracy.

• Contribution to team sales targets and shared initiatives.

Essential:

• Proven experience in B2B sales or account management, ideally in technology or consumer electronics.

• Track record of achieving or exceeding sales targets.

• Experience selling accessories and/or value-add services highly desirable.

• Strong commercial awareness, negotiation skills, and relationship management experience.

• Proficient in CRM systems and Microsoft Office Suite (Excel, Outlook, Word).

• Full UK driving licence preferred.

Key Competencies:

• Commercially driven, results-oriented, and focused on sales growth.

• Strong relationship-building skills with internal and external stakeholders.

• Clear, persuasive, and professional communication skills.

• Excellent organisation and time management in a dynamic environment.

• Proactive initiative in identifying opportunities and resolving issues.

• Collaborative team player committed to collective goals.

• Resilient, maintaining performance under pressure and adapting to change.

• Attention to detail in data entry, pricing, and customer documentation.

This vacancy is being advertised on behalf of Appointments Personnel, who are acting as an Employment Agency.