CRM Administrator

Location: Stoke on Trent
Working Pattern: Full-time, Monday to Friday
Salary: £28,000 per annum
Sector: IT / Digital Systems / Data Management

Are you passionate about data, technology, and helping teams work smarter?

This is an exciting opportunity for a CRM Administrator who enjoys optimising systems, improving data accuracy, and ensuring users get the most out of their digital tools.
If you have a knack for problem-solving, love finding ways to make systems work better, and want to be part of a supportive team that values innovation, this could be the perfect role for you.

Key Responsibilities

As a CRM Administrator, you’ll play a vital part in maintaining and improving the organisation’s CRM and digital systems. Your day-to-day will include:

• Managing the CRM system, including user accounts, permissions, and profiles.
• Maintaining data integrity — identifying duplicates, cleaning records, and ensuring consistent data standards.
• Creating and managing dashboards and reports to deliver meaningful insights across departments.
• Building simple automations and workflows to streamline key processes.
• Producing user-friendly guides and training materials to support staff.
• Supporting the onboarding and training of new users.
• Working with colleagues to identify improvements, integrations, and new CRM features.
• Acting as the first point of contact for CRM queries and coordinating with IT support as needed.
• Managing IT user setup, licences, and device allocation for new starters.
• Maintaining an accurate asset register and supporting digital events with basic tech setup.
• Promoting best practices in digital security and supporting awareness campaigns.

About You

You’ll thrive in this CRM Administrator role if you’re:

• Experienced in using and maintaining CRM platforms
• Confident with data management, reporting, and system administration.
• Tech-savvy and proactive in identifying ways to improve efficiency.
• A clear communicator who enjoys supporting colleagues and solving problems.
• Organised, methodical, and comfortable managing multiple tasks at once.
• Interested in technology, automation, and continuous improvement.

What’s in it for You

In return, you’ll join a friendly and forward-thinking team where your ideas will be valued. You’ll enjoy:

• Opportunities for professional development and career growth.
• Supportive colleagues and a positive, collaborative culture.
• A modern working environment with hybrid options (where applicable).
• Access to ongoing training in CRM systems and digital tools.
• Additional benefits such as free parking, wellbeing initiatives, and regular team events.

If you’re looking for a role where you can make a real impact through technology and data, this CRM Administrator position is a great fit for you.

Job Title: CRM Administrator
Location: Stoke on Trent
Sector: IT / Digital Systems / Data Management

If you are interested in this role and feel you have the necessary skills and experience, we would love to hear from you! Please apply today to be considered for this opportunity.

This vacancy is being advertised on behalf of Appointments Personnel, who are acting as an employment agency.