CRM Marketing Manager

Location: Hybrid – Stoke-on-Trent (1–2 days working from home)
Job Type: Full-Time
Salary: up to £45,000 DOE
Sector: Marketing & Digital

Take ownership of the full customer lifecycle and drive real commercial impact

Are you an experienced CRM Marketing Manager who enjoys building smart, data-led campaigns that genuinely connect with people? Do you thrive when you’re given autonomy and the opportunity to shape strategy from the ground up?

This CRM Marketing Manager role offers full responsibility for lifecycle communications — from first enquiry through to long-term engagement and reactivation. Sitting at the intersection of marketing and sales, you’ll play a key part in driving growth through thoughtful, well-timed communication.

If you’re commercially aware, technically confident, and motivated by seeing measurable results, this could be your ideal next step as a CRM Marketing Manager.

Key Responsibilities

As CRM Marketing Manager, you will:

• Develop and manage email and SMS lifecycle campaigns
• Build and optimise lead nurture journeys to improve conversion
• Reactivate dormant contacts through targeted CRM activity
• Align CRM strategy with Sales objectives and revenue targets
• Analyse campaign performance and use insight to refine future plans
• Work alongside external digital partners where required
• Create engaging, purpose-led messaging that balances empathy with performance
• Take full ownership of CRM planning, delivery, and optimisation

This is a hands-on CRM Marketing Manager position where you will shape the entire communication journey and directly influence commercial success.

Ideal Candidate Profile

To succeed as CRM Marketing Manager, you’ll have:

• Proven experience in a CRM or lifecycle marketing role
• Strong working knowledge of CRM platforms (Salesforce Marketing Cloud experience is highly desirable)
• A solid understanding of lead nurture and behaviour-led marketing strategies
• Confidence collaborating closely with Sales and operational teams
• Strong analytical skills with the ability to turn data into actionable insights
• Excellent copywriting skills and a customer-first mindset
• A proactive, self-starting attitude with the ability to work independently
• A positive, driven personality who contributes well within a small, agile team

You’ll combine creativity with analytical thinking and be comfortable owning your area of expertise.

What’s In It For You?

As CRM Marketing Manager, you’ll benefit from:

• 33 days annual leave
• An additional day off for your birthday
• Hybrid working (1–2 days from home)
• Company pension scheme
• Life assurance
• Enhanced maternity and paternity pay
• Access to a wide range of employee discounts
• Practical wellbeing support covering physical, mental, and financial health
• Season ticket loan
• Cycle to Work scheme
• Referral bonuses
• Long service recognition at 3, 5, and 10 years
• Free parking at most sites
• Ongoing career progression and development opportunities

This is an opportunity to join a supportive, collaborative team where your ideas are valued and your impact is visible.

If you are interested in this role and feel you have the necessary skills and experience, we would love to hear from you! Please apply today to be considered for this opportunity.

This vacancy is being advertised on behalf of Appointments Personnel who are acting as an employment agency.

CRM Marketing Manager – Hybrid Stoke-on-Trent – Marketing & Digital Sector