Digital Marketing Executive

Location: Stoke-on-Trent
Working pattern: Full-time, Monday to Friday (8:00am–4:30pm)
Salary: £31,000 plus bonus opportunities
Sector: Manufacturing and B2B Marketing

Are you a creative and analytical Digital Marketing Executive looking for a role where your work genuinely makes an impact? This is a great opportunity to join a collaborative in-house marketing team and play a key role in driving digital performance across multiple B2B websites and channels.

If you enjoy balancing creativity with data, love improving online experiences, and want to grow your skills in a supportive environment, this Digital Marketing Executive role could be a perfect fit.

The role

As a Digital Marketing Executive, you’ll support a broad range of digital activity across websites and marketing channels, working closely with the wider marketing team to help deliver meaningful, measurable results.

Key responsibilities include:

• Maintaining and improving B2B websites and digital products
• Supporting SEO strategy, content optimisation, and organic growth
• Creating and managing content across digital channels
• Supporting e-newsletter creation and digital marketing campaigns
• Managing and contributing to social media activity
• Monitoring performance, analysing data, and reporting on results
• Using insights to continuously improve digital channels and content

About you

This Digital Marketing Executive position would suit someone who enjoys variety, collaboration, and continuous learning.

You’ll ideally have:

• Experience in a digital marketing role, ideally within a B2B environment
• A solid understanding of SEO, content creation, and website management
• Experience using CMS platforms such as WordPress or Magento
• Familiarity with email marketing tools and social media best practices
• Confidence working with data to inform decisions and improvements
• Strong written communication skills and excellent attention to detail
• An organised, collaborative approach with a desire to develop your skills

Desirable (but not essential):

• Basic knowledge of technical SEO, UX, or CRO
• Experience with outreach or link-building
• An understanding of long B2B sales cycles

What’s in it for you

This Digital Marketing Executive role offers more than just a job — it’s a chance to grow your career in a supportive and forward-thinking environment.

You’ll benefit from:

• Competitive salary per annum with bonus opportunities
• 25 days’ holiday plus 8 bank holidays
• Modern office working environment
• Access to industry-leading SEO and analytics tools
• Learning and development budget to support your growth
• A collaborative, fast-paced team culture
• The opportunity to make a real impact across multiple B2B digital channels

If you are interested in this role and feel you have the necessary skills and experience, we would love to hear from you! Please apply today to be considered for this opportunity.

This vacancy is being advertised on behalf of Appointments Personnel who are acting as an employment agency.

Digital Marketing Executive – Stoke-on-Trent – Manufacturing and B2B Marketing