Digital Marketing Manager
Location: Stoke-on-Trent 
Working Hours: Full-time (Monday to Friday) – part-time considered 
Salary: £37,000–£50,000 per annum DOE
Sector: Marketing and Digital Media 

Are you a data-driven Digital Marketing Manager looking for the freedom to make a real impact? This is an exciting opportunity to take ownership of a well-established digital marketing function, build on solid foundations, and drive performance across multiple channels. 

If you love crafting strategies, optimising campaigns, and seeing measurable results, this role offers the perfect mix of creativity and analytics — within a supportive, values-led business that’s proud of its innovative approach. 

What You’ll Be Doing

As Digital Marketing Manager, you’ll take the lead on developing and optimising paid and performance marketing campaigns. You’ll work closely with senior leadership and trusted partners to deliver meaningful growth. 

Your key responsibilities will include: 

• Managing and optimising paid campaigns across Google Ads (Search, Display, and Cross-Network), Meta, and TikTok 
• Allocating and tracking a six-figure annual marketing budget to maximise ROI 
• Analysing performance data and presenting actionable insights to management 
• Supporting SEO strategy and driving organic traffic growth 
• Leading campaign ideation and providing creative direction for digital assets 
• Maintaining robust reporting frameworks and ensuring data integrity 
• Exploring emerging digital tools and trends, including AI innovations 

About You

This Digital Marketing Manager role would suit someone who thrives in a hands-on, data-driven environment. You’ll have: 

• Strong paid media expertise, particularly in Google Ads and Meta 
• Proven ability to analyse performance data and act on insights 
• Confidence managing substantial budgets and delivering ROI 
• Experience with Google Analytics 4, Tag Manager, and Excel/Google Sheets 
• Excellent communication and reporting skills 
• A genuine interest in staying ahead of digital marketing trends 

What’s In It for You

• Competitive salary (£37,000–£50,000 per annum) 
• Flexible working hours – part-time considered for the right candidate 
• Opportunity to shape and grow the marketing function 
• Supportive, collaborative culture where your ideas are valued 
• Enhanced annual leave, company pension, and private healthcare 
• Cycle-to-work scheme and other lifestyle benefits 
• A clear path for progression as the business continues to expand 

If you’re a Digital Marketing Manager who’s ready to lead, innovate, and make a measurable impact in a growing business, this is your chance to do just that. 

If you are interested in this role and feel you have the necessary skills and experience, we would love to hear from you! Please apply today to be considered for this opportunity. 

This vacancy is being advertised on behalf of Appointments Personnel, who are acting as an employment agency.