Marketing Manager
Location: Stoke on Trent   
Working Hours: Full-time, Monday to Friday 37.5 hours
Salary: £45,000 per annum 
Sector: Marketing / Manufacturing 

Are you a creative and driven Marketing Manager looking to take full ownership of your next role? This is an exciting opportunity to join a forward-thinking manufacturing business that’s on an ambitious growth journey. You’ll have the autonomy to shape and deliver the entire marketing strategy — making a real impact on brand visibility, engagement, and commercial success. 

This role is perfect for a hands-on marketer who enjoys variety, collaboration, and the freedom to bring new ideas to life. 

Key Responsibilities 

As the Marketing Manager, you’ll: 

• Develop and deliver a marketing strategy across digital, offline, and internal channels.
• Plan, write, and manage engaging content for websites, blogs, case studies, and email newsletters — optimised for SEO.
• Create and manage organic social media campaigns to build brand awareness and drive engagement.
• Work closely with external PPC and SEO specialists to maximise paid and organic performance.
• Analyse campaign results and share insights with senior management.
• Design and coordinate offline marketing materials such as brochures, signage, and point-of-sale displays.
• Collaborate with internal sales teams to align marketing activity with business goals.
• Conduct market research and competitor analysis to inform strategy.
• Manage project photography, case studies, and internal communications.
• Plan and deliver targeted email campaigns to existing and potential customers.

About You 

To thrive in this Marketing Manager role, you’ll bring: 

Proven experience in B2B or B2C marketing. 

• Excellent copywriting and content creation skills across multiple formats.
• Strong understanding of SEO and digital marketing analytics.
• Experience managing organic and paid media campaigns (agency coordination a plus).
• Confidence creating offline marketing materials and managing design projects.
• Great communication and stakeholder management skills.
• Strong organisational and project management abilities.
• A self-motivated and proactive approach — able to work independently.

Desirable:

• Experience within manufacturing or construction sectors.
• Basic graphic design skills (Adobe Creative Suite or similar).

What’s in It for You 

• Competitive salary and full-time, stable working hours.
• Autonomy to design and execute the company’s marketing strategy.
• Supportive, collaborative culture where your ideas are valued.
• Genuine career progression and development opportunities.
• The chance to make a visible, lasting impact on a growing business.
• Free on-site parking and a friendly team environment.

If you are interested in this Marketing Manager role and feel you have the necessary skills and experience, we would love to hear from you! Please apply today to be considered for this opportunity. 

This vacancy is being advertised on behalf of Appointments Personnel, who are acting as an employment agency. 

Keywords: Marketing Manager, Marketing, Manufacturing, Digital Marketing, Brand Strategy, Stoke on Trent