Sales Manager 

Location: Stoke-on-Trent
Working Pattern: Full-time, Monday to Friday, 9:00am – 5:00pm
Salary: £40,000 per annum plus bonus
Sector: Sales & Customer Service

Are you an experienced Sales Manager who enjoys motivating people while still staying hands-on with sales? This is an excellent opportunity for a driven and supportive leader to guide a high-performing sales team while also contributing to personal sales success.

As a Sales Manager, you’ll play a key role in creating a positive, results-focused environment where the team is supported to achieve and exceed targets. This role combines leadership, coaching, and performance management with direct involvement in sales activity.

If you enjoy developing people, analysing performance data, and helping customers find the right solutions, this Sales Manager opportunity could be a great next step in your career.

Key Responsibilities

As a Sales Manager, your responsibilities will include:

• Leading, motivating, and supporting a sales team to achieve monthly targets
• Delivering strong personal sales performance through inbound and outbound activity
• Coaching and mentoring team members to improve performance and confidence
• Monitoring daily, weekly, and monthly sales results and identifying improvement opportunities
• Running regular team meetings, training sessions, and one-to-one reviews
• Conducting call quality checks and providing constructive feedback
• Supporting the team with appointment bookings and sales conversions
• Responding to inbound customer enquiries via phone, email, and online channels
• Recording and managing interactions accurately within CRM systems
• Producing reports and analysing sales performance data
• Supporting recruitment, onboarding, and training of new team members
• Identifying ideas to improve productivity, customer experience, and team performance

Ideal Candidate Profile

The successful Sales Manager will bring a combination of leadership ability, sales expertise, and strong communication skills.

You will likely have:

• Experience managing or coaching a sales team
• A proven track record of meeting or exceeding sales targets
• Strong experience analysing sales performance data and reporting
• Confidence using CRM systems (Salesforce experience beneficial)
• Excellent communication, coaching, and leadership skills
• Strong organisation and time management abilities
• A positive, supportive leadership style that motivates others
• A customer-focused mindset with a professional and empathetic approach

What’s in It for You?

This Sales Manager role offers the opportunity to join a supportive organisation where employee wellbeing, development, and recognition are valued.

Benefits include:

• 33 days annual leave
• Additional day off for your birthday
• Company pension scheme
• Life assurance
• Enhanced maternity and paternity pay
• Access to thousands of retail discounts and savings platforms
• Health and wellbeing support
• Discounts for you, family, and friends
• Season ticket loan
• Cycle to Work scheme
• Employee referral bonuses
• Long service and anniversary rewards
• Free parking at most locations
• Ongoing training and career progression opportunities

If you are interested in this Sales Manager role and feel you have the necessary skills and experience, we would love to hear from you! Please apply today to be considered for this opportunity.

This vacancy is being advertised on behalf of Appointments Personnel who are acting as an employment agency.

Sales Manager – Stoke-on-Trent – Sales & Customer Service Sector