Professional Summary

Hi, I'm Kerry. I've been in recruitment for 30 years—started with big corporates like Michelin and RBS—but my real passion is working with growing SME businesses who need more than just CVs through the door.

As the founder of Appointments Personnel, I've watched too many brilliant businesses struggle because they're panic-recruiting with no strategy. They're frustrated, overpaying agencies, and ending up with hires that don't stick.

I help businesses break that cycle.

I provide interview training so your managers can hire confidently, recruitment audits to fix what's not working, retained recruitment for senior roles, and strategic advisory that's practical and gets results—not fluff.

My approach? Direct, experienced, solutions-focused. Clients value my 30 years of knowledge and my ability to come up with ideas that actually work in the real world.

I specialize in construction, engineering, and professional services across Staffordshire, Cheshire, and the Midlands.

And when I'm not building recruitment capability for growing businesses? I'm raising three incredible kids and keeping multiple ships afloat!

What I Do

Strategic recruitment support
I work with SMEs across Staffordshire and Cheshire to strengthen their approach to recruitment, helping them put structure, consistency and confidence into how they attract and appoint people, particularly in specialist or hard-to-hire roles.

Interview and hiring capability training
I support managers and leadership teams through practical interview and hiring training, giving them the tools, frameworks and confidence to make better recruitment decisions and reduce the risk of costly hiring mistakes.

Trusted business partner
I work closely with business owners and senior teams to understand their challenges and priorities, providing practical advice and training that saves time, reduces risk and supports long-term business growth.

Skills & Expertise

1. Strategic Recruitment Solutions I don't just fill roles—I solve recruitment problems. Whether it's building an interview framework, auditing your hiring process, or designing a recruitment strategy that actually fits your business, I get to the root of what's not working and fix it.

2. Interview Training & Capability Building I train managers and leadership teams to interview confidently and consistently. It's not just about asking questions—it's about making evidence-based hiring decisions that reduce costly mistakes and early leavers.

3. Recruitment Audits & Process Improvement I assess your current recruitment approach, identify what's broken (and what's working), and provide practical recommendations that stop the panic-recruit cycle. No fluff, just actionable solutions.

4. Retained Recruitment for Key Hires For senior and specialist roles where getting it right first time matters, I provide a consultative, retained search service. It's about finding the right fit—skills, capability, and cultural alignment—not just throwing CVs at you.

5. Employer Brand & Attraction Strategy I help you position your business to attract the right talent. Whether it's refining your employer value proposition or advising on how to stand out in competitive markets, I make sure candidates want to work for you.

6. 30 Years of Recruitment Knowledge I've been doing this since the 90s (remember those days?)—worked with corporates like Michelin and RBS, and now specialize in helping SMEs scale from 30-100+ employees. I bring strategic thinking, practical experience, and the ability to come up with solutions fast.

Achievements

1. Business Woman of the Year 1999: Yes, that’s me! (And still leading the charge in recruitment innovation.)
2. Successful Campaigns: From niche roles to large-scale hiring projects, I’ve helped countless SMEs find the perfect fit.
3. Client Loyalty: My clients stick around, and there’s a reason for that—trust, personalized service, and results that speak for themselves.

Email Me

Contact Kerry: kerry@appointmentspersonnel.co.uk