How to stop sabotaging your candidate application numbers

Are your candidate application numbers falling short of the response you expected? With high employment rates and so many opportunities available for potential jobseekers then it’s easy blame a strong economy for a lower than average number of CV’s for each vacancy.

However, there are a few elements that seriously put candidates off making an application and could be the root cause why your role isn’t attracting the applications it deserves.

Vague job adverts
Quirky job adverts are sure to grab attention, but all serious jobseekers are truly interested in is finding out more about the role and how it fits with their own skills and experience.

If your advert is vague and doesn’t go into much detail on the day to day responsibilities of the position or fails to mention any skills, qualifications or experience needed to be successful, you can bet that many potential candidates won’t be able to match their own attributes to your vacancy which can seriously harm your candidate application numbers.

Making life harder
See your vacancy through the eyes of an applicant – are you making the whole process harder than it needs to be?

Consider this, on average candidates can take 1 to 2 hours revising their CV’s in order to showcase their skills and accomplishments to meet the criteria you’ve laid out in your job spec and advert. So if your also adding an additional layer of complexity such as a covering letter or online form as well as the standard request for a CV you need to question if this is really necessary to stop putting people off applying for the role.

A few yes / no questions during an online application won’t significantly hinder your application rates, but generally speaking candidates won’t want to spend even more time entering information into a form that they’ve already covered in their CV’s.

Solo posting
Don’t expect to see stellar candidate application numbers if you only choose the one platform to advertise your vacancy. Regardless of the medium you currently use to publicise any roles you’re looking to fill, there’s always more channels that can help push your vacancy out and enhance your brand.

Company websites are a great starting point, but don’t forget to utilise your company LinkedIn and social media channels to help increase your candidate application numbers.

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