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Feb 04, 2023
The importance of staff retention

Whilst the recruitment market is so competitive, companies are increasingly focusing on employee retention.


Do your employees love working for you? If not you need to invest in engaging and rewarding your current employees as the labour market continues to be tight with companies competing for top talent. Following the impact of the pandemic and Brexit companies are struggling to fill their jobs with the right talent. Although your employees may be increasingly tempted to look elsewhere to improve their salaries to meet the demands of rising household costs, the truth is they’ll be less likely to take the plunge if they are happy in their current role.


So how can you keep your employees engaged and happy in their work. It’s an issue that many employers face as the war for talent continues to be fierce. Firstly, let’s explore the key reasons for employees leaving their roles.


Key reasons for employee attrition


Employees resign for all types of reasons. Maybe that they have found a more attractive job elsewhere or they have the opportunity for a lifestyle change, in which case it might be out of your hands to retain these employees. However, many people leave their jobs because they are dissatisfied with their current situation. Others may not be happy with the responsibility or clarity of their role. They may be feeling undervalued or unhappy with communication and leadership styles.


Companies are under great pressure to deliver with fewer resources than they have had in the past. When the balance of workload, resources, and timelines are out of synch, this adds to stress levels and absenteeism as employees’ work/life balance suffers. Overall, this has a downwards spiral effect on organisational performance.


Issues resulting from turnover


The issues of turnover can be diverse, for example, teams can be disrupted when a trusted or highly skilled team member leaves. The burden of that vacancy often lands upon the rest of the team, bringing in an indirect cost and possibly overburdening of the existing team and a drop in morale if replacing team members proves difficult.


There are direct costs in recruitment a replacement, induction, onboarding and training as it takes time to fully perform in role.


What you can do!


  • Explore employee satisfaction through cultural and engagement surveys. Employees representing four generations have greater expectations and place a greater demand on talent management strategies and practices including the need for challenging work, advancement, being valued, financial rewards, work life balance, less loyalty to one organisation.
  • Formal and informal feedback exchange is critical to the retention of an employee. Sharing information openly, making decisions collaboratively, and sharing risks and rewards collectively, can only result when team roles are clearly defined, and clear value is agreed. Feedback is two-way, and as a leader you’ll be looking for opinions, suggestions, ideas and evaluative feedback, as well as providing guidance, advice and positive feedback and reward in return. Carrying out employee reviews and providing positive feedback and encouragement will keep employees engaged and help them focus on their future prospects within the business rather than looking elsewhere. Download our Performance Review toolkit to find out more.
  • Explaining what value is to be delivered is better than explaining the key accountabilities – just the doing. Value is measurable and is linked to output. All roles need to understand value and how value can be created. Spend time explaining this at an individual level to harness the best out of your employee and keep motivation high.


Your role, as a leader is to plan, anticipate peaks and troughs and manage resources to deliver, even pitching in yourself if needs be, but be fair to both you and your employees. Obtain extra resources, revise duties, or outsource strategically if you need to. Keep the goodwill account topped up if you want to retain your employees.


If you can make your workplace attractive, inclusive and supportive and keep your team engaged, and their work rewarding and interesting, then you are more likely to retain their all too important knowledge and expertise.


Contact our team of experts to find out how we can help you.

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Regular performance reviews: Improve the overall performance of your team members Help you to identify the areas you need to improve. By looking at the work of your team over an extended period of time you will find solutions to help them improve in those areas Increase engagement of employees, which will lead to happier employees and better employee retention Regular performance reviews help employees to get a better understanding of how their position contributes to company goals and helps them feel more invested in the success of the organisation. Help you identify training needs and plan further professional development Identify employees who may be ready to take on additional responsibilities and opportunities for promotion Plan your professional development for the coming year Regular performance evaluations help you identify areas where team members need additional training. 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Identify opportunities for promotion Meeting with employees regularly helps you better understand their strengths and weaknesses as well as their specific interests, which can help you identify promotional opportunities they may be suited for. How to conduct an annual performance review Research shows they have lots of benefits for you and your employees, so here we share the basic steps to take to carry out your reviews: – Start to prepare for the review Start by reviewing the employee’s performance review from the previous year and any mid-year check-ins that you may have conducted. Review the employee’s self-assessment as well as any notes you made throughout the year about their performance. Make note of specific progress they made towards goals, accomplishments, areas where they exceeded your expectations, additional responsibilities they took on, challenges they encountered and any areas where they need to further develop and improve their performance. Also, make a note of any specific information you want to share during the performance review, perhaps giving an update on how the company’s doing, plans for the future and feedback on how the team is helping to deliver the company’s plans. – Discuss the evaluation with the employee in advance Before beginning the review process, let the employee know about the review, tell them how you will be assessing their performance and what their role will be in the process. Ask them to complete their self-evaluation. Speak to your HR team about any paperwork you should be using to evaluate performance and record future training needs. A good approach is to get employees to give written feedback in their own words to assess how well they think they are doing. This can be done through a questionnaire on aspects such as an employee’s contribution to the team, role development and effectiveness. Your team members will approach this in different ways. Some employees will be very positive and may tend to enhance their ratings through self-promotion or ingratiation, others may underplay their achievements. – Write the review Next, write the employee’s review. You can use bullet points if you prefer. However, it’s important to use clear and concise language and provide examples of their strengths and opportunities for improvement. Include specific examples of successes to praise their hard work and position any challenges or shortfalls as opportunities for growth. Make sure the feedback you give is positive, constructive and actionable, where ever possible, so they can start working on making improvements right away. – Always prepare conversations in advance Always take time to prepare for the one-on-one conversation with the employee. By preparing in advance and making note of key messages you want to talk about, you can feel confident that you won’t miss any opportunities for feedback and improvement. 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It also makes it easier for you to make notes of accomplishments and obstacles when you’re preparing the review. – Get feedback from colleagues Request feedback from other managers and co-workers who worked closely with the employee during the review period. The review needs to be balanced, and you should avoid bias with employees that you naturally get on with more than others. Getting feedback from others will help you get a balanced view of how well the employee works with all team members with examples. – Consider giving the employee their review in advance If there is a form you fill out as part of the evaluation or if you have a written document detailing their performance, consider giving it to the employee before meeting them in person. This will give them the opportunity to review and process the evaluation in advance before having a conversation with you. This will help make the conversation go more smoothly and be more productive. We provide examples of forms you can use in our Performance Review Toolkit. – Focus on accomplishments and growth The majority of the conversation should focus on the positive aspects of the employee’s performance and their accomplishments, as this will motivate the employee and make them feel rewarded for their efforts. If you’re meeting with an employee who consistently performs above-average, the discussion should centre on steps they can take to grow professionally and further improve their performance. – Encourage the employee to talk The best reviews are those in which the employee spends a large portion of the conversation talking. Encourage them to talk by asking lots of questions. 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Download our salary guide from the toolkit for some alternative options to pay reward such as hybrid working. Use the guide to compare how competitive your salaries are in the local areas of Staffordshire and Cheshire. – Follow up Plan to check in with the employee at a later time to see if they have questions or want to discuss further. Follow-up conversations also give you the opportunity to check on the employee’s progress working towards goals. Share notes from the review with your employee after the review, so they have a copy to review before next year’s review too. Although Annual Performance reviews are a really valuable tool for managers, they shouldn’t be used instead of more regular conversations, catch ups and reviews with your employees. There’s good evidence that shows it helps to give frequent and immediate feedback throughout the year to keep your employees engaged and striving to improve their performance. 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